Hi, I'm Lifei Zhou

Digital Copywriter

I am a digital copywriter based in Toronto, proficiency in copywriting and web coding, along with cross-border business experience. I've partnered with many North American companies, using content marketing to boost their product visibility and brand impact.

About Me

Digital Copywriter

Hailing from China and now based in Toronto, I specialize in digital copywriting, particularly in Cross-Border Entrepreneurship. In 2022, I relocated to Canada and returned to college to broaden my skill set. I earned postgraduate certificates in Digital Engagement Strategy and Interactive Media Management from Centennial College and Sheridan College. This educational path not only honed my skills in digital marketing and web development but also intensified my competence in digital copywriting. My expertise uniquely equips me to connect Canadian businesses with the global market, making the most of my professional skills and expand my international business.

My Journey

Education

2023 - 2024

Interactive Media Management - Sheridan College

The IMM program at Sheridan places a strong emphasis on coding skills, and the year I spent learning significantly improved my web coding abilities. Beyond basic web languages like HTML and CSS, I systematically learned JavaScript, NodeJS, React, APIs, ZIM, and various frameworks. I have applied some of the key technologies I learned to my actual work. For instance, I developed a map-based school selection tool that integrates the OpenAI API, assisting students in choosing ideal schools and majors with the support of AI.

2022 - 2023

Digital Engagement Strategy - Centennial College

The Digital Engagement Strategy program was the first postgraduate program I pursued after returning to school. It provided me with extensive knowledge in digital marketing, with a focus on content marketing, social media, and search engine optimization (SEO). This specialized knowledge significantly improved the ranking of my business website, leading to increased traffic from Google. Most importantly, this year has greatly enhanced my English proficiency, facilitating a smoother integration into Canadian academic and social life.

2014 - 2017

Marketing - Nanjing University of Posts and Telecommunications

The program's focus on consumer behavior, market research, digital marketing, and brand management provided me with a solid foundation in marketing principles. This education has been crucial in developing my analytical and strategic skills, enabling me to effectively analyze market trends, understand consumer needs, and execute successful marketing campaigns, thus paving the way for my success in the dynamic field of marketing.

Experience

www.cbpath.com

Copywriter - CBpath.com

CBpath is my startup project, presently in the early stages, inspired by my experiences with cross-border entrepreneurship in China. It aims to provide a broad array of support services for entrepreneurs. From choosing an appropriate project, to website development, and even company incorporation, CBpath navigates the complexities to facilitate our customers' global ventures. Customers are encouraged to focus on their strengths: marketing their products and services internationally. This initiative is built on the principle of simplifying the entrepreneurial journey, allowing innovators to leverage their skills effectively in the global market.

www.jndlxzn.com

Copywriter - Jndlxzn.com

Leveraging my experiences after relocating to Canada, I developed a commercial platform, jndlxzn.com. a venture sparked by my study at the ILAC Language School. My initial forays into sharing my English learning experience on my blog, quickly morphed into course referal, prompting a collaborative venture with ILAC, complemented by a content marketing. This evolution culminated in the creation of the website. Capitalizing on my expertise in copywriting and digital marketing, the website has gained significant traffice from Google, result a top rankings for key search terms. This endeavor not only underscores my digital marketing acumen but also serves as a pivotal resource for students seeking to navigate the complexities of studying in Canada.

www.chenfeiblog.com

Bloger - Chenfeiblog.com

I began blogging in 2014, and it has been over a decade since then. Initially, my blogging was simply a personal diary, but I soon realized that sharing my professional expertise could not only help readers but also generate a significant income. Two years into blogging, I shifted my focus to become a full-time copywriter, drawing on my technical skills and extensive experience in cross-border industries to produce high-quality articles. This shift also led me to establish partnerships with well-known companies, promoting their products through my writing. In 2018, I launched a premium subscription plan for my blog, attracting over 500 readers as paying subscribers.

My Skills

Coding Skills

HTML 95%

CSS 85%

JavaScript 79%

PHP 88%

Professional Skills

Copywriting 95%

Content Marketing 92%

Social Media 65%

SEO Marketing 95%

My Projects

https://www.chenfei.cn/3d/

3D Solar Eclipse

This 3D Show is an assignment for my Interactive Media Management (IMM) program, Interactive Coding course. Created with the ZIM framework, it showcases the movements of the Sun, Earth, and Moon in 3D, aiming to explain how solar eclipses occur. This project combines technology and education, making complex astronomical events accessible and engaging for viewers. It's a practical example of using interactive media to learn about and explore the wonders of our universe..

https://www.chenfei.cn/robot.php

MapleAI Robot

MapleAI is a versatile artificial intelligence robot powered by OpenAI's models. For the front-end design, I utilized the Bootstrap framework and the jQuery JavaScript library to craft the interface. On the back end, I used PHP, AJAX, and the Fetch API to obtain JSON data from the OpenAI API. Feedback in markdown format is converted into HTML using Showdown.js. As a straightforward application of the API, I adapted the standard API to the OpenAI Assistant API in another project. This modification enables MapleAI to offer smarter support by learning and adapting to specialized domain knowledge, thereby providing users with more intelligent assistance.

https://member.jndlxzn.com/map.php

A Map Tool to Help Choose School

MapleAI is a versatile artificial intelligence robot powered by OpenAI's models. For the front-end design, I utilized the Bootstrap framework and the jQuery JavaScript library to craft the interface. On the back end, I used PHP, AJAX, and the Fetch API to obtain JSON data from the OpenAI API. Feedback in markdown format is converted into HTML using Showdown.js. As a straightforward application of the API, I adapted the standard API to the OpenAI Assistant API in another project. This modification enables MapleAI to offer smarter support by learning and adapting to specialized domain knowledge, thereby providing users with more intelligent assistance.

https://www.chenfeiblog.com

chenfeiblog.com my blog website

I launched my website, chenfeiblog, in 2014, utilizing WordPress with the Avada theme and hosting it on Cloudways servers. While chenfeiblog is just a personal blog, it has become one of my more successful business ventures. I share my expertise and experiences related to cross-border entrepreneurship on the blog. Through Google SEO and content marketing strategies, I've been able to attract a significant amount of traffic. My articles have not only helped many readers but have also enhanced my brand influence and income. I've generated steady revenue by setting up a paid subscription plan and collaborating with North American companies through affiliate programs.

https://www.jndlxzn.com

jndlxzn.com Guide to studying in Canada

I launched my website, chenfeiblog, in 2014, utilizing WordPress with the Avada theme and hosting it on Cloudways servers. While chenfeiblog is just a personal blog, it has become one of my more successful business ventures. I share my expertise and experiences related to cross-border entrepreneurship on the blog. Through Google SEO and content marketing strategies, I've been able to attract a significant amount of traffic. My articles have not only helped many readers but have also enhanced my brand influence and income. I've generated steady revenue by setting up a paid subscription plan and collaborating with North American companies through affiliate programs.

https://www.mornfy.com

Mornfy LLC official website

This is the official website of Mornfy LLC, a content marketing agency that I founded in Wyoming, USA, in 2022. The website is designed to showcase essential information about the company, including our services, partner introductions, and some successful projects. I used WordPress CMS and a pre-built theme created by Avada to create it. Despite being a simple static website without any complex functionalities, it can leverages WordPress's extensive range of plugins for easy expansion in the future. In fact, this company official website plays a crucial role in fostering collaborations, enhancing our commercial presence, and increasing brand visibility.

Contact Me!