Hi, I'm Lifei Zhou

Digital Copywriter

I am a digital copywriter based in Toronto, proficiency in web development, along with cross-border business experience. I've partnered with many North American companies, using content marketing to boost their product visibility and brand impact.

About Me

Digital Copywriter

Hailing from China and now based in Toronto, I specialize in digital copywriting, particularly in Cross-Border Entrepreneurship. In 2022, I relocated to Canada and returned to college to broaden my skill set. I earned postgraduate certificates in Digital Engagement Strategy and Interactive Media Management from Centennial College and Sheridan College. This educational path not only honed my skills in digital marketing and web development but also intensified my commitment to lifelong learning. My expertise uniquely equips me to connect Canadian businesses with the global market, making the most of my professional skills and expand my international business.

My Journey

Education

2023 - 2024

Interactive Media Management - Sheridan College

The IMM program at Sheridan places a strong emphasis on coding skills, and the year I spent learning significantly improved my web coding abilities. Beyond basic web languages like HTML and CSS, I systematically learned JavaScript, NodeJS, React, APIs, ZIM, and various frameworks. I have applied some of the key technologies I learned to my actual work. For instance, I developed a map-based school selection tool that integrates the OpenAI API, assisting students in choosing ideal schools and majors with the support of AI.

2022 - 2023

Digital Engagement Strategy - Centennial College

The Digital Engagement Strategy program was the first postgraduate course I pursued after returning to school. It provided me with extensive knowledge in digital marketing, with a focus on content marketing, social media, and search engine optimization (SEO). This specialized knowledge significantly improved the ranking of my business website, leading to increased traffic from Google. Most importantly, this year has greatly enhanced my English proficiency, facilitating a smoother integration into Canadian academic and social life.

2014 - 2017

Marketing - Nanjing University of Posts and Telecommunications

The program's focus on consumer behavior, market research, digital marketing, and brand management provided me with a solid foundation in marketing principles. This education has been crucial in developing my analytical and strategic skills, enabling me to effectively analyze market trends, understand consumer needs, and execute successful marketing campaigns, thus paving the way for my success in the dynamic field of marketing.

Experience

2024 -

Start up - CBpath.com

CBpath is my startup project, presently in the early stages, inspired by my experiences with cross-border entrepreneurship in China. It aims to provide a broad array of support services for entrepreneurs. From choosing an appropriate project, to website development, and even company incorporation, CBpath navigates the complexities to facilitate our customers' global ventures. Customers are encouraged to focus on their strengths: marketing their products and services internationally. This initiative is built on the principle of simplifying the entrepreneurial journey, allowing innovators to leverage their skills effectively in the global market.

2018 - 2019

Copywriter - Jndlxzn.com

Leveraging my experiences after relocating to Canada, I developed a commercial platform, jndlxzn.com. a venture sparked by my study at the ILAC Language School. My initial forays into sharing my English learning experience on my blog, quickly morphed into course referal, prompting a collaborative venture with ILAC, complemented by a content marketing. This evolution culminated in the creation of the website. Capitalizing on my expertise in copywriting and digital marketing, the website has gained significant traffice from Google, result a top rankings for key search terms. This endeavor not only underscores my digital marketing acumen but also serves as a pivotal resource for students seeking to navigate the complexities of studying in Canada.

2019 - 2020

Bloger - Chenfeiblog.com

I began blogging in 2014, and it has been over a decade since then. Initially, my blogging was simply a personal diary, but I soon realized that sharing my professional expertise could not only help readers but also generate a significant income. Two years into blogging, I shifted my focus to become a full-time copywriter, drawing on my technical skills and extensive experience in cross-border industries to produce high-quality articles. This shift also led me to establish partnerships with well-known companies, promoting their products through my writing. In 2018, I launched a premium subscription plan for my blog, attracting over 500 readers as paying subscribers.

My Skills

Coding Skills

HTML 95%

CSS 85%

JavaScript 79%

PHP 88%

Professional Skills

Copywriting 95%

Content Marketing 92%

Social Media 65%

SEO Marketing 95%

Contact Me!